Voice Search Statistics for 2025: Usage & Growth Trends, How Many People Use Voice Assistants?

Voice search is on the rise. Around 20% of people globally use voice search, and 8.4 billion voice assistants are circulating. 

Approximately 11.5% of American adults with smart speakers use them to buy things every month.  

More and more people are using voice search because it’s faster and easier to talk to your phone than to type.

In this post, we’ll dive into key voice search statistics, such as global and U.S. adoption rates, and explore the increasing popularity of voice assistants worldwide.

How Many People Use Voice Assistants?

Voice assistants are now a big part of how we live, and more and more people worldwide are using them. Here are five stats that show this is happening.

1. By the end of 2024, the number of voice assistants worldwide is projected to reach 8.4 billion, surpassing the global population. (Juniper Research)

2. More Americans will use voice assistants in the future. eMarketer predicts that 162.7 million Americans will use voice assistants by 2027, compared to 149.1 million in 2024.

3. Demographic Insights: (Source: Huddle Creative)

• Millennials: 61.9% of U.S. Millennials use voice assistants monthly, primarily on smartphones.
• Gen Z: 55.2% report monthly usage.
• Gen X: 51.9% engage with voice assistants monthly.
• Baby Boomers: 31.5% use voice assistants monthly.

4. 30% of people around the world who use the internet and are between 16 and 64 years old use voice assistants every week. This shows that voice assistants are now a big part of how many people live their daily lives. (Backlinko)

5. In the United States and the United Kingdom, 28% of people say they use voice assistants every day. This shows that voice assistants are becoming more and more important in how we do things. (Huddle Creative)

Voice Search SEO Statistics

Here are some of the latest voice search SEO stats to help you better optimize your website for voice queries.

1. Eight out of ten times, over 80% of Google Assistant’s voice search answers come from the top three search results. (Search Engine Land)
2. Want to boost your voice search ranking? Focus on PageSpeed! Voice search results load at lightning speed, 52% faster than the average page. (Backlinko)
3. According to PWC research, voice search is gaining popularity, with 90% of users finding it easier, 89% more convenient, and 87% faster than traditional text-based search.
4. With an average word count of 2,312 words for voice search result pages, Google clearly favors long-form content for voice search answers. (Backlinko)
5. Content ranking well in desktop search often appears in voice search results, especially within the top 3. (Backlinko)
6. Aim for Google Featured Snippets. A significant 40.7% of voice search answers come directly from Featured Snippets.(Backlinko)
7. 75% of voice search results are from secure HTTPS websites.(Keywords Everywhere)

Voice Search in Marketing and SEO 

1. By 2025, half of all searches online are expected to be done by voice, which is a big deal for how companies market their products. (Semrush)

2. According to BrightLocal, 58% of voice search users are looking for local businesses. This means companies need to optimize their online presence for voice search to be found.

3. By 2025, people in the U.S. are expected to spend $40 billion using their voice to shop online, thanks to voice assistants like Alexa and Google Assistant. (Source: OC&C Strategy Consultants)

Conclusion: The Future of Voice Search In 2025

By 2025, voice search will explode in popularity, mainly driven by advancements in AI and personalized experiences. 

Businesses that optimize for voice search will grow by connecting with customers faster and more efficiently.

So, are you going to use voice search to your advantage? Have any questions? Let us know in the comments.

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